Why is Yo Maps music popular? Yo Maps appears to have dominated the Zambian music industry, even though he is not the greatest musician.
Yo Maps albums and his music label; Olios Record have improved his market in Zambia and other nations around.
Speaking of drinking establishments, they all play his music to draw attention from customers.
Yo Maps has achieved success in his career by mastering several skills.
I'm going to share with you in this post the precise tactics Yo Maps uses to rule Zambia's music industry, his albums, olios records, and biography
Yo Maps Biography
Yo Maps album
Yo maps try again album songs
Yo maps commando album songs
Reasons Yo Maps albums are popular
We have music legends like Danny Kaya, Israel, JK, Dandy Crazy, Choklet, Kmillian, and also other newer artists in the industry but they are not as popular as Yo Maps.
There are certain things I have observed on Yo Maps that I feel have contributed to his dominance in the industry since the year 2019.
1. Mode of delivery
Yo Maps has always used regional languages—those more prevalent in Lusaka and the Copperbelt, his main target markets—in the majority of his songs.
The two most widely spoken languages in the nation's capital are Nyanja and Bemba.
Yo Maps is therefore well-liked in both Lusaka and the Copperbelt, as evidenced by the fact that most individuals listening to his songs are Nyanja and Bemba speakers.
In Zambia, the two provinces with the largest populations are Copperbelt and Lusaka.
Since Lusaka and the Copperbelt are the main hubs of Zambian activity, politicians also use the same tactic by going out of their way to win elections by pleading with the people of these two regions.
2. Messages in the songs.
The world is changing either positively for some people or negatively for others.
These days youths are fully obsessed with relationships and yet so many disappointments since they are too immature to handle them.
So if you want to succeed in music target songs whose messages talk about relationship problems.
Talk bad or good against one of the genders involved in love relationships for you to get them to like your songs.
This is exactly what Yo Maps is doing. He targets messages that induce emotions in most people, especially the youths who are still discovering their lives in society.
Many music artists like Danny Kaya, Runnel, and Choklet used this strategy during their active days to expand the listening audience.
In combination with other ways, Yo Maps is gaining dominance in the Zambian music industry.
3. Consistency
In any business or industry, a performer needs consistency to gain recognition and attention from people.
Yo Maps has been consistent in doing his music since his first hit song Finally in 2019.
We have seen a lot of singles and albums from Yo Maps.
His consistency is on point because he applies it not only to producing good music but also to maintaining the quality and messages attached to his songs.
4. Social networking and support base
Not sure if that is due to his break up with his ex-wife, Yo Maps became so popular such that Zambia's Facebook timeline was loaded with his stories.
Not only did he gain popularity from his relationship, but Yo Maps became famous for his music too.
He has a larger network within Zambia and other neighboring countries such as Malawi and South Africa.
These networks that Yo Maps has, have further contributed to his music's popularity.
Yo Maps dominated not only the music industry but also the social media. Many Facebook pages have one or two posts in a week talking about Yo Maps.
To make things more sweeter for Yo Maps he married a vocal wife who spends time on social media talking about her husband as an international artist.
That has attracted many people to talk about Yo Maps and the wife Kidist Kifle making him even more famous in the Zambian music industry.
God blesses people differently. The same noise-making that Kidist has can be a disadvantage for the husband musician but with her, it acted as an influence to make Yo Maps a top Zambian music star.
Being active on social media with more than 1.7 million followers has added spice to the success of Yo Maps' music career.
5. His music label-Olios Records
Yo Maps' new label, Olios Records, is one of the things that will help him market his music even more.How to join Olios record label
Summary
Indeed everyone has his own time to shine, many music artists in Zambia have been in the industry for many years but no success.
For Yo Maps just using the above strategies he managed to dominate the Zambian music industry.
Other Music artists in Zambia may be well aware of the above strategies but applying them could be an art that needs some special talent in which Yo Maps is outstanding.
Do you have anything else that could have contributed to Yo Maps music album to be popular? Let's hear in the comment below.
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